Vision & Objectives


  • To build a coaching community on a global scale, where there is sufficient need and potential for coaching.
  • To grow an international membership base to a minimum of 25,000.
  • To align or partner with individuals and organizations whose purpose and aspirations align with our own, bringing coaching deeper into business and society.
  • To build a vibrant, energizing and knowledge rich online environment to support the profession's sustainable growth and development.
  • To position the AC at the leading edge of the profession's evolution, enabling the AC to be the coaching community of choice for personal/professional coaches, organizations and corporations involved in the profession.

Our objectives:

  • To actively advance education and best practice in coaching.
  • To develop and implement targeted marketing initiatives to encourage growth to the profession.
  • To demonstrate accountability and credibility through role modelling a coach approach.
  • To encourage and provide opportunities for an open exchange of views and experiences.
  • To collaborate and build a network of strategic alliances and relationships worldwide, to maximize the members' and the profession's potential.