Our Values

With the recent celebration of AC at 10, the Association for Coaching's 10th anniversary acknowledges its active role in helping to advance coaching, and the remarkable growth the AC has achieved over the years.

This we attribute to being committed to excellence in all that we do to serve the coaching profession, working to our 7 core values, which are:

High Standards: so that we continue to advance the profession

Progressive: so that we are strategic and forward focused

Members & Market Led: so that we remain dynamic and relevant

Inclusive: so that we value and appreciate our diverse community

Educational: so that we champion excellence and learning

Responsive: so that we meet our commitments

Collaborative: so that we make a collective difference

We are run by a dedicated community of members spread internationally, including AC Development Teams, Councils, Advisory Panels and a Global Board/Team of well-recognized professionals within the coaching sector.